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The advance of technology has made doing business very easy. Most business owners are turning to several online platforms for marketing. Some of the online platforms that business people use include Facebook and Instagram. Instagram is a social networking which offers a great marketing platform for those looking for prospective clients from all corners of the world. On account of the fact that it’s a very powerful and cost friendly channel of marketing, many people turn to it as a result of countless benefits it offers. This article is going to talk about the hints you can use to attract customers to your Instagram account.
First and foremost, it’s recommended that you take advantage of free Instagram tools. It is prudent that if you want to use your Instagram account for marketing purposes and not just posting a photo of you in order to get likes from your followers, you will have to convert your personal profile to a business profile so that you are able to take advantage of the free Instagram tools. You only need to understand how to take advantage of those tools or ask a family member or friend to direct you appropriately so that you enjoy the advantages it has to offer.
The other tip you should use when advertising on Instagram is ensuring that you don’t overwhelm your audience. You will want to keep on posting videos or photos of your products or services in order to have the attention of your target audience and make your brand stay relevant. However, you could turn away your followers if you keep on posting a lot of photos without moderation. The best way to go about it is by posting twice daily especially when your highest engagement occurs. As soon as you master the art of submitting the photographs and your followers increase in quantity, you could change advance into posting more frequently.
It is advised that you interact with your followers. If one of your clients or followers take their time and comment on your posts, you should make an effort and reply their messages so that they do not feel left out or taken for granted. A very simple engagement of three seconds could elevate your company to higher heights and helps you considerably achieve your goal. Apart from that, you should consider tagging two or three friends in your posts so that their friends should also see what you have to offer. On account of how they’re being introduced into a Instagram profile by means of a friend, there’ll be less resistance and at the conclusion of the day, a lot of those tagged users will accompany your profile.
The other guideline that could help you market on Instagram include creating an interactive hashtag. By doing so, you will be able to create an instant engagement with your target audience.
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