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Trends Influencing the Ecommerce Industry Today that You Should Know
If you are planning to start an eCommerce business, then it is important to understand some of the trends shaping the space now and the future. If you want to succeed in ecommerce, you must have knowledge of the trends affecting the industry. If you cannot adapt to what buyers want, then you are certainly not going to be successful moving forward. This article highlights a few things that will continually affect the ecommerce industry. The hope is that after reading this price, you’ll adjust your strategies for eCommerce success.
Mobile will rule the ecommerce space
More and more people are using the smartphone to buy goods or services. It means that you should cater to your clients or customers via mobile. You should ensure that people can access your business through apps from day one. The days of catering to desktop customers first before tweaking the mobile experience are long gone. If you want to be taken seriously in the ecommerce space, focus on making a good app for your business.
Lots of ecommerce startups are publishing videos on YouTube. This trend is increasingly becoming popular because it’s very interactive compared to text or images. In addition, more and more people understand the power of video marketing in terms of attracting customers. You should stop and think if you aren’t capitalizing on the power of video marketing. Visit you tube and analyze how lots of ecommerce business people are utilizing the space.
Selling on social media
Because a majority of people spend most time of social networking, then it makes sense why social sales are increasing. Plenty of business transactions are for example going on in social networking sites like Facebook. Other than Facebook, other social networks such as Instagram and twitter also enable social selling. If you want to succeed in the ecommerce space moving forward, you must master the principles of social selling. Selling on social media is a skill that you can no longer ignore. If you don’t have the skills to sell socially, then you might consider getting training or hiring an expert.
The growth of marketing automation
Advancements in technology mean that more and more people are automating lots of tasks to create free time. Plenty of marketing tasks can be automated using software. For example, you can engage your customers through automated emails or messaging. Your business will thrive if you adapt to the trends mentioned above. Your business may not thrive if you are not actively following the mentioned trends. It’s important not to forget how competitive the ecommerce space is, if you want to attain a good level of success in this industry.